HR Data Labs – Season 1 – Episode 17 – Steve Brink – Challenges of workforce analytics which is not just reporting, but much more…

Share this post -

Share on twitter
Share on linkedin
Share on facebook
Share on pinterest

This episode features my former boss and great friend, Steve Brink, CEO of Air-Inc. Steve and I discuss the practical issues facing companies in their adoption of workforce analytics. I hope you enjoy this episode and I am looking forward to your input and feedback.

How did you like the HR Data Labs podcast episode?
  • Add your answer

Today’s guest, Steve Brink, believes workforce analytics is the evolution of data from information into insights that benefit an organization. Steve has always had a passion around HR technology and data. In the early days of Steve’s career, he was involved in creating the first PC-based compensation planning software tool released in 1987 called Compensation Workbench and a job evaluation software tool. Today he is the CEO and President of AIR-INC helping clients deploy talent worldwide.

Let’s dive into today’s episode and learn more from Steve about the challenges of workforce analytics and it’s higher function in a given organization. 

[00:01 – 03:26] Opening Segment

  • Let’s get to know Steve Brink
  • Today’s topic

[03:27 – 20:18] What People Take for Granted When Dealing with Workforce Analytics

  • Steve talks about where he sees his clients facing challenges 
  • Becoming a detective in analytics – finding the missing data
  • Making an impact in the business

[20:19 – 30:09] Why We Have Yet to Adopt Benchmark Surveys

  • Steve talks about the impact of different business strategies 
  • P x Q = ?
  • Compensation analysis analogy 

[30:10 – 31:18] Closing Segment

  • Summarizing our discussion today
  • Final Words

Tweetable Quotes:

  • “Data in the HR Department is, for the best word I’ve been able to find to describe it; it’s Helter-Skelter.” – Steve Brink
  • “Really you have to become like a detective, and that is what’s exciting in people analytics… What can I use as a proxy? How can I investigate this?” – Steve Brink
  • “We can make a difference for the company, in terms of overall being able to make a business impact to the organization.” – Steve Brink

Resources Mentioned: 

Connect with Steve on LinkedIn. Visit to learn more.


Connect with me: 


This show is brought to you by Turetsky Consulting LLC, our company provides business consulting on Analytics, HR Processes, and Rewards with a focus on getting answers that organizations need by demystifying People Analytics.  

Did you love the value that we are putting out in the show? LEAVE A REVIEW + Share this episode with like-minded people who can benefit from this content.  

Support the show (

Leave a Reply

Your email address will not be published. Required fields are marked *